Ziggy Marley And Family Star In UGG’s New Holiday Campaign
Ziggy Marley and his family are representing the happy UGG family in the new Holiday Campaign.
Ziggy, the son of the legendary Bob and Rita Marley, gets together with his wife and seven children for holidays each year. Ziggy’s eldest son, Bambaata Marley is also a singer. Ziggy is currently married to Orly Agai, the former Vice President of William Morris Agency and an Israeli. They have four children. Sons Gideon, Abraham, and Isaiah and daughter Judah. The UGG’s Holiday 2019 campaign celebrates connection and those who inspire, support and accept each other through the spirit of giving.
The Marley family is a group of creatives, musicians, and activists whose “passions inspire us to live freely and authentically”, says the UGG. Indeed, Zuri Marley is a musician, DJ, actress, and graduate of New York’s University Clive Davis Institute. Zuri is working with UGG since the season of 2019. Zuri has created her own sound and identity. She works with numerous artists and producers such as Dev Hynes of Blood Orange. Bambaata Marley is a singer and a producer and Justice is a wardrobe styler and founder of More Justice.
UGG has teamed up with Marley’s nonprofit organization U.R.G.E. (Unlimited Resources Giving Enlightenment) Foundation which donates to those in need in order to support their actions. U.R.G.E. and UGG are jointly supporting the One Love Youth Camp that has been empowering Jamaica’s youth since 2015 and Heart of Los Angeles (HOLA) to provide the children in Los Angeles with the much-needed equal chance of success. UGG has donated $50,000 to U.R.G.E. and HOLA. HOLA provides youth with free programs in arts, athletics, and academics. U.R.G.E. donates to children, women, and communities in need.
Andrea O’Donnell, the president of the fashion lifestyle at Deckers Brands tells that “Featuring Ziggy and the rest of the Marley family, our festive campaign celebrates the importance and beauty of family, love and all the magic the holidays bring.”
Getting the Marley family together
Doing the commercial has been an excellent opportunity to gather the Marley family since Ziggy’s older children live on their own. As Ziggy Marley says: “My family has a tradition of giving and loving and caring, so this is just who we are”. For Ziggy, giving is not just about providing material things and monetary aid but also about providing love. And eventually, through love, we prosper.