One On One With Jevaughn ‘Alpha’ Jones
He has played for some of the biggest dancehall Artistes in the industry and has continued to build his brand by being true to himself and perfecting a gift he has received since birth.
But the road of a musician is never easy and their stories are hardly ever shared.
Let’s learn us learn a little about Jevaughn ‘Alpha’ Jones.
What instrument do you play?
Guitar
Which Artistes do you play for ?
Chronixx, Konshens, Dexta daps, Koffee, Aidonia, Kymani Marley, Dre island, Agent Sasco, Spragga benz, Queen Ifrica, Shenseea
What is your signature style?
Reggae, blues, pop, rock and R & B
Do you have a preferred genre of music? If yes, what is it and why is that preferred?
My preferred genre would be Pop and afro beat mainly because as a music producer also, I learn a lot from their wide variety of creative/experimental ideas and it feeds into my experimental energy for both my guitar playing and producing.
What inspired you to become a musician?
My inspiration came from my father Kenard Jones who was a multitalented musician in church and my mother Mitsy Jones who sang in church choirs. Music was all around me daily and my spirit was naturally drawn to it from an early age starting off with the hand drum, then to the drum set, then to producing and now the guitar.
What has that journey been like?
The day I decided to officially become embedded in the music industry was in 2013. I spent 5 years at Edna Manley pursuing my Bachelor’s degree in music performance.
I went through many states of tribulation along my journey as with any experience, but with every bad experience comes great rewards in my book.
Days when travelling on buses with heavy equipment doing 2 to 3 rehearsals per day some times for long hours, late nights, undergoing discouragement, deception.
But I believe that only the fittest shall survive so I kept pushing through all the bad times and kept my focus.
What is the most memorable experience you have had as a musician?
In truth, I’ve had many memorable experiences on my journey, from travelling, meeting new and amazing people and experiencing different cultures. My most memorable would be when a patron approached me after a performance and said to me that they would pay to come and watch a show put on by me because of how I made them feel listening and watching me perform. Most times remembering that inspires me to be the best in whatever I do even if I have low expectations of my product.
What is your number one goal?
My number one goal is to set a whole new standard for the Jamaican music industry and inspire as many black young musicians as possible to be the best at whatever they do and help them to seek and obtain more knowledge so they can be rightful kings and queens of this earth.
Do you think bands , stage shows and live performances will become irrelevant?
I don’t think it is impossible to become irrelevant because when we move through eras, things will be different and we will be forced to live with that change based on the consumers’ interests… It is unlikely that it will be irrelevant because people rarely get to see the faces behind the good music they listen to in person and it is always a special and intimate feeling to see your favourite artist live in action.