Malta Brings Koffee Onboard For ‘Full of Flava’: Listen
Reggae Grammy winner Koffee has collaborated with Malta Jamaica in a new ad campaign for the locally brewed non-alcoholic beverage. Apparently, the W singer was brought on board to further enhance Malta’s Full of Flava campaign.
In a recently released video for the beverage maker, Koffee employs her musical chops for an original tune that brings the level of energy and vibe that she is now known for.
One person commented, “song yah make mi feel like get one right now…..well cold Malta”. Another called it “the best Malta ad” while another jumped in with “wow I love this ad!”.
This is not Koffee’s first team-up with the Jamaican company. In April, she provided a live acoustic performance on Malta Jamaica’s Facebook and Instagram page, which was a welcomed treat for fans restricted by COVID-19 lockdown measure.
Just recently she became the face of MasterCard in the Caribbean which they expect to drive up membership especially among the younger population.
Malta is owned by Red Stripe and is one of their foundation products, distributed locally and overseas.
Koffee’s most recent releases are Lockdown, Pressure , and a remix of Pressure featuring reggae legend Buju Banton. The official video debuted today.