Peter Tosh Inspires NOAH’s Latest ‘Equal Rights’ T-Shirt Line
American-based men’s streetwear brand NOAH has borrowed from the legacy of legendary Jamaican Reggae musician Peter Tosh for it’s latest T-Shirt design, which became available today.
“Peter Tosh had something to say, and he wasn’t the type to mince words or beat around the bush. He used his musical gifts to advocate for social justice – a message, that like his music, carried far and still rings true decades later,” NOAH highlighted in a promotional post on their website.
The “Equal Rights” tees will form a part of NOAH’s five-year-old “Human Rights” catalogue, with 100% of the net profits being split equally between the Peter Tosh Foundation and Colin Kaepernick’s Know Your Rights Camp.
Each long-sleeved tee features the NOAH logo on the breast pocket, with the words ‘EQUAL RIGHTS” running boldly down the sleeves, and Peter Tosh’s signature on the back. They are available in the colours black, white and butter, and are being sold for $58 USD, or $8,450JMD.
To signify the launch just moments ago, NOAH made this post to its socials, featuring Peter Tosh’s youngest daughter and head of his estate Niambe McIntosh.
“The Peter Tosh Foundation is dedicated to continuing to advocate for the ideals of Peter Tosh,” NOAH said: “It’s most urgent focus is on criminal justice and prison reform, particularly as related to marijuana offenses. Both the Foundation’s mission and McIntosh’s fire for advocacy has been profoundly influenced by the plight of her brother (and Tosh’s son), Jawara McIntosh, who passed away this year after being severely beaten and permanently disabled in 2017 while serving a six-month sentence for cannabis-related charges in the United States.”
The second half of the net profits will go towards Colin Kapernick’s Know Your Rights Camp, which was first conceived as an education initiative to give Black youth the tools and knowledge to safely navigate encounters with police. It’s mandate is now to advance the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders.
Much like Tosh, NFL player Kapernick has been an active defender of equal rights throughout his career. He received global attention in 2016 for kneeling during the playing of the U.S. national anthem prior to his games that season, rather than stand, as a protest against racial injustice, police brutality and systematic oppression in the country.