Jesse Royal Joins Jamaican Cannabis Company JACANA As Brand Strategist

Reggae star Jesse Royal has joined JACANA, the renowned Jamaican cannabis company, to help drive the brand’s strategic direction and to continue his advocacy for ganja liberalization.

Their first collaboration is JACANA’s new ORIGINAL line, which provides affordable, high-quality, clean flower-based products in six strains, with prices starting from $360 (JMD) per gram.

In a press release, the Natty Pablo singer said, “Everyone deserves the best. Jamaica is known for its high grade herb and JACANA is dedicated to delivering high quality herbs that everyone can afford. Time to end the picking and choosing of who gets the clean and pristine herbs.”

Alexandra Chong, CEO and Founder of JACANA said, “As a proud Jamaican, I believe every Jamaican should be able to have access to safe, high quality, affordable cannabis, which we know provides wide-ranging health and therapeutic benefits. After more than three years of research and development at our organic farm in St. Ann, we are thrilled to introduce the ORIGINAL collection.”

Chong adds, “It’s an honour to welcome Jesse Royal to the JACANA family. Jesse is an extraordinary artist and we share many of his passions, including a deep respect for the plant and its positive impact on our society.  We are excited to collaborate with him in the coming months on a number of projects, including social justice reform and community initiatives.”

ORIGINAL is currently available in Upper Manor Park Plaza (Shop #8 Upper Manor Park Plaza, Kingston 8) and will be available in Portmore (Rooftop of McMaster Plaza) and New Kingston stores, which are slated for February 2021 and April 2021 respectively.

Launched in 2018, JACANA has pioneered the development of medical-grade, organic cannabis products.

Jesse Royal and his girlfriend, Kandi King, recently introduced their baby daughter, Korus.