Kranium’s ‘Nobody Has To Know’ Certified Silver In The UK
Kranium’s eight-year-old hit Nobody Has to Know has been certified silver in the United Kingdom for sales of more than 200,000 copies.
The song which was produced by PLMR Productions sold more than 39,000 copies in 2015 and peaked at #32 on the Reggae Digital Songs chart. The track also did well on other international charts including the Billboard R&B/Hip-Hop Airplay Chart where it was certified gold in the United States by the Recording Industry Association of America in 2019 for sales of more than 500,000. It also got significant airplay in Canada and earned a gold certification there for selling 40,000 copies.
“I mean, it’s been a good ride. Dancehall music, it works when it’s done properly, and sometimes it takes longer. It [the song’s success] just shows that if we support the music these are the things that happen,” he told the Jamaica Observer.
Kranium, whose real name is Kemar Donaldson went on to say that he had a feeling in his gut that Nobody Has to Know would become a major hit.
“I was 100 per cent sure that it would’ve been a hit. Some people do music for music, but I do music for a cause. I’m representing for dancehall music overseas. When Nobody Has to Know came out, my dream was to make a song that a dancehall artiste can do from America. Not every song works, but I’ve never in my life focused on more than one song at a time,” said Kranium.
His approach to how he produces tracks seems to be working for him as another hit single, Can’t Believe, which features Ty Dolla Sign and WizKid, has also been certified gold in Canada. He attributes consistency to his growing success.
“I feel like each time when I get a record that goes big it leads more people to the catalogue. Last year we went gold in Canada with Can’t Believe. These records been going gold in different countries. The consistency of the work leads people to the catalogue,” he added.
He’s no stranger to achieving big things in the Dancehall genre and his album Rumours peaked at number six in 2015 on the Billboard Reggae Albums Charts. Another, Midnight Sparks, reached number four in 2019.
He revealed that he was looking to put in the work to put down a full-length album this year. He’s been keeping himself busy during the pandemic and last year, reminded fans what he’s capable of with another hit-single Gal Policy, which was later included in the five-song EP, Toxic .
“Yes, I will be putting out a full-length album this year. This is gonna be one of my greatest works ever. We went into the studio with producers like Cool and Dre and Izzy [producer of Koffee’s hit Toast]. Mostly producers more than artistes. I think I’ve evolved and I pushed the limit on this project. It’s a cross-breed of so much elements and diverse,” Kranium disclosed.
His latest single, Options, is produced by Damage Musiq and was released today.