Proper Signs Deal With Reggae Label VP Records
Proper Music Group has signed a deal with Reggae label VP Records to physically distribute VP’s Reggae, Dancehall and Soca catalog in the UK and Ireland. Proper is the UK’s leading physical distributor and represents over 1000 independent labels.
The agreement will cover sales, warehousing and logistics, and also includes hub services – delivering product to EU-based distributors.
According to a release, the deal will make use of Proper’s extensive specialist knowledge in the physical market, and will highlight VP Records’ continued commitment to releasing on CD & Vinyl.
“Tapping into an active schedule of new and re-issue physical projects from VP, the deals debut release will be Alborosie’s incredible new dub album ‘BACK-A-YARD DUB’, the sister project to the ‘Back-A-Yard’ vocal album from roots legends the Wailing Souls. This will be followed by ‘Riddimentary Selection’, a vinyl LP curated by DJ and Producer Walshy Fire (Major Lazer), and a compilation release ‘Dancehall Anthems’, featuring Kabaka Pyramid and the recent hit Nice Up The Dance, a revision of the 1979 Michigan & Smiley classic, produced by Jeremy Harding (Beenie Man, Sean Paul).”
VP Records was founded 1977 and their expansive catalogue controls over 25,000 master recordings and includes some of the best known international Reggae and Dancehall artists. “With previous releases including Sean Paul, Chaka Demus, Maxi Priest, and Shaggy, the deal promises to raise the label’s visibility in the genre, pairing quality releases and expert physical distribution,” the release added.
Commenting on the deal, Proper’s Managing Director Drew Hill said, “We’re delighted to be working with VP to distribute their incredible catalogue of reggae, soca and dancehall music, and look forward to working with them on both classic albums and new frontline releases.”
VP’s label president Randy Chin added, “Proper is known to be the best when it comes to independent music, they share our commitment to selling physical products and we look forward to the partnership.”