IzyBeats Talks Koffee’s “Formula” And Plans To Record Skillibeng

Beatmaker for Koffee’s Toast hit song, IzyBeats, says he now has Dancehall deejay Skillibeng on his radar, and would love for the E-Syde artiste to feature on his plethora of future projects.

Speaking with Anthony Miller on Friday night’s edition of The Entertainment Report on Television Jamaica, Izy said he is confident that the Crocodile Teeth artist could churn out some major hits, once they both link up in the studio.

“When it comes to hardcore Dancehall, I would like to experiment with Skilli just to see what wi come up with.  He reminds me of rappers sometimes, the way he flows.  So I think he could definitely do some ‘damage’ if we get in the studio the right way,” he told Miller.

The inquisitive Miller then asked: “So have you reach out to Skilli?”

“We have some things inna di pipeline; we gonna figure it out,” Izy responded.

During the interview Izy, whose given name is Andron Cross, was asked about the lessons which he learned from “Toast and Koffee”.   He pointed out that spending time to meticulously ensure that the quality of the output was of a high standard was the formula to scoring a hit song, something which the Lockdown superstar, whom he described as very special, was excellent at doing.

“When she works, she is very specific about everything.  Every line and that’s what I think the formula is.  It’s just putting in that time,” Izy said of the Ardenne High school past student.

“I would say put time into whatever project you are working on.  You know, it’s not about quantity.  It is about quality.   It’s about trying to make one of the best song you have ever made very time you get in that studio,” he added.

In elaborating further on the issue of quality over quantity of songs, the Hellshire, St. Catherine, native said that it was unwise for Jamaican artists to be putting out huge volumes of songs in a sort space of time, as intensity beats extensity every time where music is concerned.

“Jamaican artists, they tend to want to put out five songs in a month.  Why would you want to put out so much songs when you can just focus on one solid song?   If you look at the old Dancehall songs that cross over and did numbers – do your research.  Why you think they did those numbers?   You got to check everything that did it before, so you can take a little bit from the formula to make the new sound,” the Greater Portmore High School past student explained.

“They say what, every 10 year there is a big hit song out of Jamaica. I think we could do better than that,” he added.

Izy told Miller that since the success of Toast chart-wise, and at the Grammys, his life as a beatmaker has changed tremendously, with “major label involvement” which sees him, working with many top artists and getting more business opportunities.

Now signed to Universal Music Publishing, the hitmaker, who started creating beats in 2001 after a friend introduced him to digital software to create beats during a visit to the US, also spoke to the importance of what he called “being likeable” as an artist in order to make it in the music industry, particularly in the US, as talent was not the only criteria.

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“Yes, how you carry yourself; how you interact with people, I think that’s more important than even being talented.  Because you could be the most talented person in the world.  If somebody don’t like you or can’t deal with you, how are you going to make music?   How are you going to get in the studio and dealt with that?” he said.

“When you walk in that room, you have to be the most liked person in the room.  It goes as far as being the most talented,” he added.