Sikka Rymes Now Ambassador For Italian Brand Off-White

Vybz Kartel’s protege and Dancehall artist Sikka Rymes has landed an endorsement deal with the Italian luxury fashion label Off-White.

According to the Jamaica STAR, the value of the deal is said to be worth six figures.

“Off-White is a super cool urban brand that represents culture and diversity for the youth, so it made sense and fits in with my style of music as an international artiste,” Sikka told the STAR.  “I like to be just as diverse in my work and representation of my Jamaican roots as the brand is with their clothes.”

“The designer Virgil and the team reached out to me with the idea of doing the collab for their summer collection and I’ve always loved what Off-White does as a brand, so I was happy to work with them.”

As part of the partnership, Rymes has released the single Off White to promote the brand’s summer collection.

“The single has been doing well and I am happy for the chance to have put my skills to work on a project for this brand,” he said.

Off-White’s CEO Virgil Abloh, who founded the company nine years ago, said Sikka Rymes “has a sound like none other”.

“There’s a magic energy to the music, the production and the presentation of his artistry. It has been organic and easy to work with him,” he said.

Sikka added, “It’s just the start for my brand. Sikka Rymes is a diverse artiste and I aim to do a lot more work internationally. As you know, I’ve been travelling a lot and want to share my music and talents with a wider audience. I have a film company and a record company, so it’s always a great thing to be able to work with such legendary brands and people from across the world in ways that extend beyond just the music.”