Ajax Amsterdam Victorious As They Wear Bob Marley-Inspired Jersey For The First Time
Fans of the Ajax football club in Amsterdam were elated today as the players wore their Bob Marley-inspired Three Little Birds third kit for the first time.
The Dutch team left the away match victorious, thanks to Sebastien Haller, who scored two goals to defeat PEC Zwolle 2-0 in today’s Eredivisie matchup. Ajax are now in second place with 10 points.
Looking good, boys! 😍#pecaja pic.twitter.com/MYKcRO1LZr
— AFC Ajax (@AFCAjax) September 11, 2021
Ajax Amsterdam and Adidas, in collaboration with the Bob Marley family, released the away kit on August 20 as a tribute to the love shared by the club and its fans for reggae legend Bob Marley and his iconic song, Three Little Birds .
"We play football and we play music." #bobmarley
👕 Bob in the new @AFCAjax @adidasfootball kit!
🎨 #bobmarleyart by @Choirulanm1 pic.twitter.com/APONrUMURd— Bob Marley (@bobmarley) September 10, 2021
On the release day, the team’s website crashed as Ajax fans and others from around the world were trying to order the club’s new third kit.
The story of Ajax, Bob Marley and Three Little Birds started in August 2008, when Ajax played a friendly match in Cardiff, against Cardiff City FC.
The Ajax fans were asked to remain in the stands after the game and to entertain them, the stadium DJ played several tracks, one of which was Three Little Birds and the rest was history. The fans instantly embraced the song as their own and have been singing it at every game since.
“I am beyond touched that Ajax has taken Three Little Birds and made it their anthem,” Cedella Marley, Bob Marley’s daughter and CEO of the Marley Group Of Companies, said on the release of the kit. “Stories like this warm my heart and show how impactful songs like Three Little Birds can be. Soccer was everything to my father. To use his words: football is freedom”.
The new kit is available at the official Ajax Fanshop and on Adidas.com.
L'Ajax a inauguré son nouveau maillot Third, hommage à Bob Marley. ❤️💛💚 pic.twitter.com/Dsaf71kHYc
— Actu Foot (@ActuFoot_) September 11, 2021
https://twitter.com/uAyanda_/status/1436758557039468546
Getting 3 goals wearing the new Marley jersey would just put the icing on this game for me. That’s all I ask for. #pecaja
— Amol Joshi (@AjaxNYC) September 11, 2021