Starr Dawkins Celebrates Another 300K In Sweet Cookie Wash Sales
CEO of feminine hygiene product, Sweet Cookie Wash – turned buzz-worthy deejay, Starr Dawkins, has shared with followers that earlier this week, the product had topped over US$300,000 in sales in 10 minutes.
The wash is currently having its week-long 40 percent off Pink Friday sale which started on Monday.
Last year, during the product’s ‘PINK Friday’ sale, the Sponsor deejay made headlines for selling out her inventory of the wash in a blistering 30 minutes, making her US$100,000.
On her Instagram page, she wrote, “If this likkle Jamaican gyal can do it SO CAN U this year VS Last year 🤪🤪 i just wanna say thank u to my followers from 2017 who ASKED me to create a natural feminine hygiene brand when I started showing u my home remedies on IG & Snapchat.”
“I never wanted a business but Now I have Multimillion-dollar brand & I started music cuz it’s a hobby of mine but as I grow as an entertainer more ppl will know me & know @sweetcookiewash 💗all I can say is thank u my strategy is to have fun, be you & relax u can’t have faith & fear at the same time just do it!” she continued.
https://www.instagram.com/p/CWmbEpdM20q/
This achievement caught the attention of business magazine, Forbes, which tapped Dawkins’ Sweet Cookie Wash among the ‘BIPOC (Businesses founded by people of color) that thrived in 2020’ list.
According to the business magazine, social media influencer-turned-businesswoman Starr Dawkins launched Sweet Cookie Wash in 2017 to make women feel confident about feminine hygiene.
The company’s inventory consists of more than 30 feminine care products with eight categories, including pregnancy, after birth and PH balance. The company’s probiotics, slippery supplements, cookie wipes and bikini line spot remover are among her most popular products.
Starr told Forbes that, “Most brands capitalize off women’s vaginal issues and insecurities,” says Dawkins. “We work to normalize the topic surrounding vaginal health.”
The article further stated that Dawkins started her brand with no money to invest. She used money from pre-orders to buy materials to produce and ship her products. “[In] 2020, I’ve made over $100,000 each month,” says Dawkins. “When I launched my ‘Pink’ Friday sale and saw $100,000 in 30 minutes, it shocked me how successful my business had become.”
Released on November 17, Dawkins’ Sponsor mentioned several dancehall artists, most notably Vybz Kartel, who she invited to perform oral sex on her; and Jada Kingdom, who responded with some shade.
Starr, however, told the Gleaner, that no disrespect was intended for any of the artists mentioned as it was meant to be a tribute to dancehall and “not to slander” anyone.