Popcaan’s Brother Squidell Talks New Music Industry Book ‘Essential Notes’
Music executive Demonie “Squidell” Wilson, the older brother and former manager of Dancehall star Popcaan, has published his first book, Essential Notes: A Glimpse into the Reality of the Music Industry, with the expectation that it will broaden readers’ perspectives on the music industry.
The book, which was four years in the making and was released on May 28, has received favorable feedback. “I’ve been receiving messages and direct messages daily from readers. Some are even asking when will my next book be released,” Squidell, who is an A&R (artiste and repertoire) at Atlantic Records UK told DancehallMag.
The book is dubbed a “backstage pass,” allowing fans, listeners, and consumers to experience life beyond the spotlight. Moreover, it serves as a handbook for those aspiring to pursue a music career, aiming to guide them through the perils that await in the industry.
As much as he is deeply invested in music, Squidell revealed that he also has a sincere passion for literature.
“I am a book fanatic; I can’t pass a bookstore without stepping inside to see the new releases. So, I really wanted to write a book of my own. People always call me for advice, so with my love for books and consulting individuals over the years, I just kind of combined the two,” he said.
The book currently available on Amazon. In Jamaica, it’s currently at The Street Supply/Dubwise Cafe. It will soon be available in more stores across the island.
As for Popcaan, the Greater Portmore High School alumnus shared that his brother is one of his biggest fans.
“He’s super supportive. That’s who we are as a family—we support each other to the end,” Squidell said.
The newly published author admitted that the public “wouldn’t want to hear him sing or deejay” so he has never considered stepping into the recording booth. Nonetheless, his responsibilities are hefty. With plans of writing other books, Squidell said he stays on top of his game through simple hacks.
“I use planners, reminders, and a blackboard. Even though I sometimes delay in replying, I rarely miss an appointment,” the music executive told DancehallMag.
There are several ongoing discussions about the state of Reggae and Dancehall, with some critics claiming that both genres have regressed. In order to alleviate these concerns, Squidell has suggested that a more structured approach be taken to the industry.
“I would like for us to take a more pragmatic approach to the business. If we adopt the mindset that it is a business and see ourselves as a business, many of the issues that consumers complain about would be eradicated.”