Dubbi Scores With ‘Side Chick’ Street Hit In The UK

When UK-based singer Dubbi realized that his latest single, ‘Sidechick’ was blowing up in the streets of Birmingham and London on producer DJ Mac’s rhythm project, he was super excited. However, that excitement soon changed to annoyance as the producer failed to give a rubberstamp of approval.

“I reached out the producer through a third party but he didn’t want to authorize the track. the song is an anthem in London and Birmingham alongside Kraff and Armani dem song, so even though I was disappointed, I went ahead and released the song on Spotify and Apple and the feedback has been huge,” Dubbi said.

The song appears on the same project as Armani’s Fiesta. The rhythm samples R. Kelly’s Fiesta remix which spent five weeks at number-one on the US R&B chart and peaked at number six on the Billboard Hot 100.

“My ‘Sidechick’ song is doing well in terms of popularity in the UK and is a bonafide hit on the riddim, people sing it word for word, is like an anthem on the Birmingham dancehall scene,” Dubbi said.

He is so confident in the track that he has bankrolled a video.

The song even generated its own viral moment during DJ Killa Filla’s birthday party in Birmingham, UK two weeks ago. Owing to some technical problems, the microphone cut midway during Dubbi’s performance, but the crowd sang the lyrics for over a minute until the microphone chipped back in.

“The whole venue carried on singing even after the mike cut off, mi just grateful fi the moment because it go viral on Tik Tok and IG. This Side Chick song is destined to be a viral song. I did a voicenote pretending to talk to a side chick the day of the song’s release and leaked it on WhatsApp. The topic was on point, the prank was on point, from them time, the momentum never drop, and the song is just getting bigger everytime,” the artiste whose real name is Marvin Scott, said.

He will be releasing the ‘Side Chick’ video in the next two weeks.

Dubbi grew up in the Kingston 13 Chisholm Avenue. He attended Norman Manley High School. As a youngster, he was called ‘Dooby’ by his friends, in reference to the popular Scooby Doo cartoon. Encouraged by a friend to do music, he auditioned once for legendary singer Ken Boothe, who gave him the thumbs up. He migrated to the UK 20 years ago and recorded his first single, titled Let Me Loose, in 2006, and continued to hone his craft. He released his Send Me There EP a few years ago.

His previous hits in Jamaica include Let Me Loose and Crawb Up.