Spice Responds To Criticism Over ‘Hell NO’ Music Video: ‘I’m Not Kink Shaming’
Queen of Dancehall Spice has addressed criticism over her new high school-themed music video for her song, Hell NO, released on January 10. Some viewers have accused the dancehall artist of “kink shaming” due to the song’s lyrics that explicitly reject certain sexual interests and practices.
In Hell NO, Spice critiques behaviors she deems excessive—with lyrics like “Me nah take no golden shower” and “Me nah do no orgy party”—while declaring her boundaries with lines like, “Oh, no, hell no” and “Certain tings I just won’t do.”
While many fans applauded her for standing by her personal values, others found the song’s message hypocritical, noting Spice’s history of raunchy hits like So Mi Like It and Needle Eye. Critics also took issue with the high school-themed music video, calling it inappropriate for the song’s content.
But it was the accusations of “kink shaming” which drew Spice’s attention in an Instagram post on Tuesday.
“I didn’t even know that something is Called ‘Kink Shaming’ 🤦🏾♀️,” she began, before delivering a classic Spice-style clapback.
“To all the Freaks, I’m not trying to shame unu mi love, but I’m sure there’s levels to this and a Stop 🛑 Button. And mi know ano every freak a make man p-ss inna dem Mouth and Spit pan dem. So all the ones who’s about that life I have attached a song at the end of this slide that you can gladly go sing along to. …………….However I should still be allowed to say what I want.”
Spice added: “I said what I said, allow me to instil this one into our youth in peace. I thank you bye.”
In the post, she included a clip from the music video for Pretty Face, a controversial track by up-and-coming dancehall artist Sgee Vehnom, released in September 2024.
On Thursday, Spice announced plans to take her message directly to Jamaican youths through an upcoming “Jamaica School Tour.” The initiative will see her visiting schools across the country to discuss the importance of self-worth and learning to say “no” to anything that compromises their values.
“I’m dedicating my time to come out and speak to some of our young people in school about normalizing saying NO to anything that devalues who they truly are,” the Grammy-nominated star wrote on a flyer.
“Don’t feel like our schoolers are not fully aware of the influences that’s already out there. #OhhhhNoo School Tour loading 🪫,” she added.
School leaders interested in hosting Spice at their institutions were encouraged to reach out via email to spicequeenbusiness@gmail.com
No dates and locations were announced.