Protoje’s ‘Third Time’s The Charm’ First Week Album Sales Are In

Reggae singer Protoje’s latest album Third Time’s The Charm has debuted at No. 8 on the Billboard Reggae Albums chart.

Released via In.Digg.Nation Collective in partnership with RCA Records, the album has sold 710 units in sales and streaming in the United States during its first week of release, according to data provided to DancehallMag from Billboard’s sales tracker Luminate.

This includes 270 in pure album sales.

Five of the album’s ten tracks were released as singles before the album dropped on September 23.  They were HILLS, Family with Jesse Royal, Incient Stepping, Ten Cane Row with Jorja Smith, and Late At Night with Lila Iké.

With the pre-release singles, Third Time’s The Charm has so far moved a total of 2,100 units over its lifetime, according to Luminate.

It’s Protoje’s sixth studio album, but it gets its title for being the conclusion to a trilogy of albums that began with his Grammy-nominated A Matter Of Time and In Search Of Lost Time.

A Matter Of Time had debuted at No. 1 on the Reggae Albums chart, with 1,908 units sold during its first week of release in 2018. The album spent six weeks on the chart.

In Search Of Lost Time had spent one week at No. 6 on the Billboard Reggae Albums Chart after selling 1,400 units during its first week of release in 2020.

The 41-year-old’s other Billboard charting albums are Ancient Future (2015), which spent 17 weeks on the Reggae Albums chart, peaking at No. 1, and The 8 Year Affair (2013), which spent two weeks on the Reggae chart, peaking at No. 5.

Protoje is currently on a U.S. Tour with the next stops set for The UC Theatre in Berkeley, CA on October 4, followed by The Novo in Los Angeles, CA on October 5, Beach House in San Diego, CA on October 7 and finally Reggae Rise in Las Vegas, NV on October 8.

Meanwhile, back on the Billboard Reggae Albums chart dated October 7, 2022, Bob Marley & The Wailers’ Legend is No. 1 for the 142nd week.

Shaggy’s Best of Shaggy: The Boombastic Collection is at No. 2, followed by Stick Figure’s Wisdom at No. 3.

Sean Paul’s Dutty Classics Collection is at No. 4, followed by UB40’s Greatest Hits at No. 5, and Stick Figure’s World On Fire and Set In Stone albums at No. 6 and 7, respectively.

Burna Boy’s Outside album is at No. 9, while Damian ‘Jr. Gong’ Marley’s Welcome To Jamrock has re-entered the chart at No. 10.