Toots’ “54-46”, Jesse Royal, No-Madzz In Levi’s ‘Greatest Story Ever Worn’ Ad Campaign
Toots Hibbert’s mega-hit song 54-46 Was My Number, which he wrote while imprisoned in Jamaica, has been featured in Levi’s ‘Greatest Story Ever Worn,’ a global ad campaign celebrating the 150th anniversary of the brand’s 501 Jeans.