
Shaggy On How He’s Helping To Change Dancehall’s Numbers, And Still Being The Underdog — 40 Million Record Sales Later
A 1993 trip to Brazil opened Shaggy’s eyes to how big Reggae could be. Maxi Priest had invited the then-rising artist to join him onstage at Rock in Rio, a major music festival which that year featured acts like Nirvana, Aerosmith, and Simply Red on the line-up.